If you own a content writing agency or an online marketing agency, you must have understood the importance content marketing strategy or planning. Right? Well! A well written digital content strategy can certainly help you overtake your rivals in your niche as fast as a speeding comet. So, let’s quickly understand this digital content strategy, which is implemented by innumerable online marketing and content writing agencies globally. This content marketing planning has a blend of generic online marketing measures along with exclusive parameters for a software development company that develops Drupal applications. Here, we are considering India as a target market and using the free online marketing tools for the evaluation and execution of our digital content and marketing strategy.
Broad match vs phrase match vs exact match? What are Broad Match keywords? What are Exact Match keywords? What is Phrase Match keyword? What is broad match modifier definition? If these doubts are hampering your Google Adwords campaign management, then today you are going to learn them all. So let’s go step-by-step and understand what are the broad match keywords and broad match modifiers in the beginning.
Broad Match Keywords – Definition:
The keyword type namely, broad match is known to be the default match type of Google Ads. In the event that you do not specify any match type of your campaign, your ads automatically run on broad match. It means they will be triggered on all the possible variations of your keyword (s). These variations can be of plural forms, misspellings, keyword additions, stemming (e.g., write, writing, etc.), synonyms, related searches, etc. So, if a few terms are not part of your keyword, but are followed by your keyword, your ad may appear in Google Search results.
However, this technique brings more visitors to your website, but all of them may not be relevant to your business domain.
What is Drupal? What are Drupal’s latest versions? Drupal 8 vs Drupal 7? If these questions are not adequately answered according to your expectations, you have a reason to smile today. Here, we are going to cover everything with the step-by-step approach. This Drupal tutorial is designed to benefit the beginners, intermediates and Drupal experts who aspire to stay updated with this ever-evolving technology. So, without waiting any further, let’s get a deep dive into the matter.
Adwords bidding strategies or Automated types of bidding in Adwords or Google Ads – Well! It is one of the most sought-after questions, asked under the topic, Adwords automation. Google Ads, formerly known as Google Adwords is one of the widely used advertising platforms used by n number of advertisers all around the globe. It lets them bridge the gap between their respected products and targeted audience. In order to attain quick Return on Investment (ROI), one must create a quality driven Google Ad campaign, which requires the right bidding strategies. Google Ads bidding strategies of two types including manual bidding and automated bidding.
But, here we will discuss Adwords automated bidding strategies only.
From your own SSL certificate vendor or SSL certificate provider, you may have heard that non https websites are marked “Not Secure” by Google’s chrome browser 68. Perhaps, you may have read this on the Internet. Well! That’s an old news right? But, did you know that Apple is also walking in Google’s footprints when it is about considering non http websites as not secured. Yes! You heard it right!!
Apple’s not secure warning is shown on its Technology preview browser 70, which is a browser used by Apple to test any technology. Soon Safari browser is going to inherit this trait and display the similar warning if non secured websites are opened on it. Nevertheless, the organization has not disclosed the timeline of implementing this change to its mainstream browser, Safari.
Coming back to Google; well! It already promoted the usage of secured web pages in the year 2014 by incorporating https in their SEO algorithm. Afterwards, it started discouraging non secured (non https) websites and finally accomplished its goal of showing ‘Not Secured’ warnings against non secured websites. It is Apple’s turn this time!
PPC Interview Question 1: Introduce Yourself
Well! This is one of the common questions asked by most of the Adwords management or PPC companies at the time of interview. Here, the employer asks your introduction to figure out how you came into the online marketing profile. Moreover, your resume for the post of PPC service provider or aspirant makes a huge difference here. Thus, make sure to create a single page resume for the PPC profile to collaborate everything in crisp. Another aspect that we are covering in the introduction section is that your career objective needs to be clear, which adds value to your profession. It is the reason that we have included this question at number one position in our PPC interview question list.
According to the latest research, digital marketing is one of the rapidly growing industries all around the globe. Be it SEO, SMO, PPC, content writing or any other component of digital marketing, all of them are captivating users and benefiting businesses worldwide.
Most of us know that digital marketing is useful for individuals or organizations that are in the quest of accelerating their business, go-to-market, turnover or other business parameters. But, have you ever imagined that a Negative SEO attack can completely damage the online presence of your business and cause you a massive loss. Yes! It is a fact and in order to stay secured against negative SEO attack, we should begin by knowing what Negative SEO or negative seo services?
So, let’s quickly dig into the matter.
Pay per click or PPC services are among the widely used paid advertising platforms offered by Google. Be it small, medium or large enterprises, PPC advertising services are helping organizations meet their business goals and setting new benchmarks in the business verticals. You can also be one of them, but all you need is, to find the best PPC management company. Well! It’s quite easy to say ‘find the best PPC or Adwords management company’.
But, is it really easy? Good question, yeah?
In the mushrooming of Adwords or PPC management companies, choosing the best PPC agency can be a daunting task. Here, we will learn how to evaluate your PPC services to be assured if you have hired the best paid advertising company per the nature of your business.
As per the proven case studies of the best PPC agency in Delhi – India, this article jots down the top 9 PPC tips and tricks. And, they are used by almost every PPC company to write amazing PPC ads for great ROI. Well! Be it awareness campaigns, lead generation campaigns or any other, we run paid advertising to get the best out of our investment. Since the process of conventional SEO is a bit sluggish than PPC, we use this amazing method of paid advertising, namely pay per click advertising (PPC). Both are the integral parts of any marketing objective and help each other if used wisely.
Let’s discuss content writing services. Ready? I am sure that you have interest in content writing services, which is the reason you have landed here. Great! Let’s begin.
If content is king, then it’s strategically driven management works as its commander that takes it ahead in the competition. Some of us believe that content strategy management is merely about writing blogs/articles and publishing them. But, it is way ahead than this perception. Content has various forms including video creation, podcasts, technical writing, website content writing, SEO content writing, SOP writing, business proposal writing and much more. Now, as per the objective of your business, it is hosted on various platforms including online or print media format. No matter what type of content you manage, it is made for one common objective, which is establishing engagement with your targeted audience.