Broad match vs phrase match vs exact match? What are Broad Match keywords? What are Exact Match keywords? What is Phrase Match keyword? What is broad match modifier definition? If these doubts are hampering your Google Adwords campaign management, then today you are going to learn them all. So let’s go step-by-step and understand what are the broad match keywords and broad match modifiers in the beginning.
Broad Match Keywords – Definition:
The keyword type namely, broad match is known to be the default match type of Google Ads. In the event that you do not specify any match type of your campaign, your ads automatically run on broad match. It means they will be triggered on all the possible variations of your keyword (s). These variations can be of plural forms, misspellings, keyword additions, stemming (e.g., write, writing, etc.), synonyms, related searches, etc. So, if a few terms are not part of your keyword, but are followed by your keyword, your ad may appear in Google Search results.
However, this technique brings more visitors to your website, but all of them may not be relevant to your business domain.
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