Content Marketing Planning & Strategy – Real Drupal Case Study

If you own a content writing agency or an online marketing agency, you must have understood the importance content marketing planning. Right? Well! A well written digital content strategy can certainly help you overtake your rivals in your niche as fast as a speeding comet. So, let’s quickly understand this digital content strategy, which is implemented by innumerable online marketing and content writing agencies globally. This content marketing planning has a blend of generic online marketing measures along with exclusive parameters for a software development company that develops Drupal applications. Here, we are considering India as a target market and using the free online marketing tools for the evaluation and execution of our digital content and marketing strategy.




Here are the goals of this content marketing planning:


  • Captivating audience through spreading awareness in respect to the brand and technology.
  • Helping users get more clarity into the concepts of Drupal development.
  • Getting leads via email marketing, blogging, etc.
  • Pitching products and services for generating sales.


  • Boosting Domain Authority (DA) and Page Authority (PA) to boost online visibility
  • Augmenting trust flow and citation flow
  • However, Alexa is not a very important metric nowadays, but increasing it for a layman, is still a good practice.
  • Creating strong link building strategy to get the traffic on the respective website.
  • Local citations to accelerate visibility.

Buyer Persona and Keyword Analysis

In this section, we will analyze our targeted customers. This process is performed to determine buyer persona. Knowing your targeted customers thoroughly helps you develop more meaningful content marketing planning for better ROI.

Now, there are two directions of digital content strategy you can follow here:

Target the Existing Market: This market is already there, which means you know about the people or industries that need your products or services.

Target the New Market. Here, your strategy will be to become a trendsetter in any new industry. It is based on spreading awareness in any industry and pitching your products for sales accordingly. Let’s understand this content strategy with an example. In the field of SSL certificates, most of the marketers were approaching the entire web development industry. But, some forward-thinking marketers analyzed that SSL certificates became one of the ranking factors in online marketing. Thus, they narrowed down the niche and focused on digital marketing industry to generate quick leads. In other words, they targeted SEO companies and nurtured them about the benefits of SSL certificates to generate sales.

Similarly, a good keyword analysis in any niche is extremely helpful to bridge the gap between your content and its targeted end users. It’s always a beneficial practice to research a keyword before creating digital content strategy in your respective niche. The research includes keyword’s search volume, its CPC bid and competition.

Tools According to Drupal’s Niche: Google Ads, Keyword Everywhere, Google Trends, Uber suggest and manual searching as per your targeted customer’s intent

Here are the useful keywords according to Drupal’s Niche:

  • Drupal Development Company:  Volume (590), CPC ($13.21), Competition (0.23)
  • Drupal Services: Volume (720), CPC ($30.09), Competition (0.24)
  • Drupal Agency: Volume (320), CPC ($65.03), Competition (0.65)
  • Hire Drupal Developers: Volume (390), CPC ($53.45), Competition (0.28)
  • Drupal Development Company in India: Volume (170), CPC ($8.64), Competition (0.53)
  • Drupal 8 : Volume (18, 100), CPC ($5.06), Competition (0.11)
  • Drupal Download: Volume (5400), CPC ($6.26), Competition (0.05)
  • Drupal Development: Volume (2900), CPC ($54.06), Competition (0.46)
  • Drupal Coder: Volume (590), CPC ($7.08), Competition (0.12)
  • The SEO difficulty, paid difficulty and search volume needs to be cross checked with Uber suggest and Google Trends respectively.

However, local search keywords in this case have no search volume, but we will still rank them in local searches to increase our visibility. It will work as a foundation of our content marketing planning. Here is the flow in ascending order:

  1. Drupal Development Company in Delhi
  2. Drupal Development Company in India
  3. Drupal Development company
  4. Drupal Company

Competition Analysis – The Core Component of Your Content Marketing Planning



In order to beat the competition, it is necessary to analyze it. According to the market (India) and niche (Drupal Development), these are the top competitors:

 Keywords used for competition analysis:  Hire Drupal Developer (390), Drupal Development Company in india (590)

For instance, let’s consider as our competitor. Now, we have used a competition analysis tool, namely SpyFu to find the following details:

  • Organic Keywords: 470
  • Est.. Monthly SEO Clicks: 1.1K
  • Keywords Ranking on First Page: 12
  • Top Organic Keywords:
  • Hire PHP Developers in India
    1. PHP Developers in India
    2. App Developers in India
    3. Mobile Apps Development India
    4. PHP Developer in India

However, this organization is working on the PHP platform instead of Drupal, but our keyword ‘Hire Drupal Developer’ brings this company in SERP.

Inbound Links: Here is one of the major sources of its inbound organic traffic   >>> 6.4 m monthly clicks

For back link analysis in our content marketing planning, we can use ahref, SEMrush and SEO profiler as well. Since, this company is not doing paid advertising; we are analyzing another company to evaluate paid advertising. For instance, we are analyzing a Drupal company spending on paid advertising in the USA.

Company’s url:

Top Paid keywords:

  • Drupal Migration
  • Open Source Portal Solutions
  • Open Source Enterprise Portal
  • Freeware Intranet

Setting Google Alert on your rival’s website or keyword is also a good idea.

Content Creation: Blogs/Vlogs/PDFs/Use Cases/Press Release and Its Circulation – Vital Factor for Content Marketing Planning



For creating meaningful content, you can use a content marketing tool, namely Buzzsumo. It will help you determine the most engaging topics to write as per your business domain. Well! It has been widely used by a massive number of online marketing and content writing  companies worldwide. Here are a few top-notch articles:

  • Drupal Core – Highly Critical – Public Service Announcement : FB Engagement (81), Twitter Shares (293), Reddit Engagement (12)
  • Best Drupal Web Development Service Providers
  • Top 10 Companies Offering Best Drupal Services
  • Using Drupal 8 and Amazon Web Services Internet of Things to Power Digital Signage

We can create our digital content strategy according to these topics and input our desired keywords. Besides link building, the content can be shared with top influencers as well.

Top Influencers for outreach campaigns in this content marketing planning:

  • Martin Richardson (
  • Jerdavis (

Blogs, Vlogs, answering tech questions on Quora and tech PDF’s will be chosen to create content. Moreover, we can swap the content format to accelerate its visibility. For instance tiny changes made to web content and converting it into PDF can bring faster results and visibility. These PDFs can be shared on exclusive PDF sharing platforms including:

  • net
  • com
  • com
  • com
  • com, etc.

Make sure to add a video on various video marketing platforms and optimize them aptly:

  • YouTube
  • Dailymotion
  • Vimeo
  • Sprout Video
  • MetaCafe

Let’s discuss paid advertising as a part of our content marketing planning. Here, we are working on a tech niche; thus, focusing Google Ads, Linkedin and Twitter will be more meaningful to get quality leads. On the contrary, the content can be shared in various business related groups. Running adverts on Facebook can also bring good results.

Content Audit – A Crucial Part of Your Content Marketing Planning

Content audit plays a vital role to evaluate the performance of your content. You can make use of keyword mapping, Google Analytics and Search console to measure its performance and engagement. Make sure that your website is performing well on various metrics including CTR, bounce rate, session per user, behavior flow, session time, new user, etc.

Other Measures of Content Marketing Planning:

  • Google and Bing Business Listing Optimization
  • Local citation
  • Adding Schema to your Articles
  • PBN for link building
  • Regular guest post submission on high authority websites
  • Meaningful blog commenting.
  • Optimizing on page of your website as per your niche (e.g., keyword density & proximity, Title, Meta, OG tag, url, etc.)
  • Web 2.0 Submission along with their bookmarking
  • Forum submission with meaningful participation
  • Image optimization
  • Maintaining a content writing and marketing calendar
  • Linkedin Profile optimization
  • Effective Email Campaigns

The above mentioned measures are proven tips used by some of the best content writing companies in India, USA, UK and other countries all around the globe. Reinforce your online presence and be noticed to raise your ROI to the next level. The right time to revamp your content marketing planning is now. Good Luck!

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Top 3 Content Writing Services to Grow Your Business

Let’s discuss content writing services. Ready? I am sure that you have interest in content writing services, which is the reason you have landed here. Great! Let’s begin.

If content is king, then it’s strategically driven management works as its commander that takes it ahead in the competition. Some of us believe that content management is merely about writing blogs/articles and publishing them. But, it is way ahead than this perception. Content has various forms including video creation, podcasts, technical writing, website content writing, SEO content writing, SOP writing, business proposal writing and much more. Now, as per the objective of your business, it is hosted on various platforms including online or print media format. No matter what type of content you manage, it is made for one common objective, which is establishing engagement with your targeted audience. Since, the scope of this article is limited to figure out the most popular content writing services that are generating maximum revenue, so let’s come back on it:

Top 3 content writing services, generating maximum revenue in the content writing industry:


SEO Content Writing Service: This type of content writing service is based on keywords research. In SEO content writing, the respective content writer analyzes the keywords before writing that are frequently searched as per the targeted business segment and geographic location. Right after analysis, the content is written according to the keyword proximity, density and prominence, which are SEO terms based on keywords placements in any article. According to the latest digital marketing blogs and studies, it is found that maintaining these SEO parameters in writing is extremely helpful to make any content viral.

Technical Writing Service: Well! Technical writing service is another vertical of content writing, which is based on writing technical content. It is also extracted from the content writing service. Here, the technical content may be related to technology related tutorials, user guides, online help guides, technical use cases, SOW documents (e.g., PKI, software development, user guides, etc.), etc. In case of technical writing, the technical content writers are supposed to write straightforward content instead of beautifications imbibed in content. Besides technical knowledge, the technical writer is supposed to create graphics to convey the objective to the targeted audience.

Here are the top 5 technical writing software tools that are used by major technical writing companies:

  • Adobe RoboHelp: It’s a help authoring tool, which lets the technical writers create responsive content.
  • Adobe Captivate: It is another authoring tool used to create e-learning modules.
  • Adobe Photoshop: This tool is used to create graphics that are used by technical writers to explain various technical jargons to the end users.
  • Adobe Framemaker: This technical writing tool is used to edit large and complex structured documents with ease.
  • Snagit: It is one of the most popular screenshot tools, which is used to capture screenshots and audio files.

SOP Writing and Business Proposal Writing: SOP writing and business proposal writing come next in the list. Starting with SOP writing; well! It stands for standard operating procedure, which is associated with writing procedural documents for any business. SOP writing is used to narrate the step wise flow of any business process, which helps employees follow a defined procedure to achieve any common objective. On the contrary, business proposal writing is all about creating business documents that contain information of your products/services with a sales intent. It may include the case studies related to your products such as product’s features, advantages, etc.

Well! Whether you are a blogger or a business owner, choosing the best content writing service is one of the crucial steps that you need to take as an entrepreneur. So, choose the best content writing service as per your niche and set new benchmarks in your business vertical with confidence because the entire world is your marketplace.


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Is Your Content Writing Company Offering Fake Reviews – Beware

In case your content writing company is providing you with fake reviews for the quick business promotion, then be cautious now instead of being sorry later. Let’s quickly put light on this breaking news and later we will know how a quality content writing company can help you drive your business more positively.

Here’s the breaking news published in the

A man who used to compose illegitimate fake business reviews for Italian restaurants and hotels on an online travel website namely TripAdvisor has been imprisoned for nine months. Furthermore, he has to pay a fine of 8,000 euro (7,123.83 pounds). This man used to offer fake review service to the organizations to knock up their online promotion on the TripAdvisor’s webpage. In order to provide customers with 10 fake reviews, this man happened to charge an amount of 100 Euros.

“Writing fake reviews on TripAdvisor, has always been a violation of the law in many jurisdictions … but this is one of the first cases of enforcement resulting in a criminal conviction”, TripAdvisor said.

A recent analysis on fake business reviews uncovered thousands of fake reviews being submitted on TripAdvisor for fake business promotion. Businesses that were found violating review guidelines were panelized by Tripadvisor, which reduced their online presence.

How Your Content Writing Company Can Help You Get Positive Business Reviews

Your content writing company and the quality of your service play an instrumental role to boost positive reviews for your respective organization. Here are a few measures performed by a quality content writing company that give an edge to your online presence:


Handling Negative Reviews Positively: It’s a known fact that every business gets positive as well as negative business reviews per their service. But, the ratio of these good or bad online reviews is the deciding factor in the ambit of online marketing. Trust is everything in business, which expands its horizons drastically. Hence, a quality content writing agency can help you build your product’s trust by writing positive response even against the negative posted for your business. They know how to imbibe sympathy, empathy and assurance in their response followed by freebies or other offers. Well! This strategy makes the customer delighted, so that they can recommend your service to others. This is how; you can increase your customers and satisfy the existing ones.

The Art of Responding to Positive Reviews: Well! It seems quite easy to respond to positive reviews. Right ?  Most of us do it by responding to them with a few pleasant words such as thank you, thanks, etc. But, the crisp is here as well. A lot of content strategists working for the best content writing agencies suggest that you need to make your customer feel special even if they are satisfied. And, it can only be done with the magic of your words. Address your customer with the blend of personalization, appreciation and up-selling pitch. If your customer is satisfied with one of your services, there are chances that they will be interested in other services too. Agree? Here comes the role of up-selling pitch wherein you have the opportunity to nurture your customer with additional services.

Be it personal life or the professional one, going through good or bad times is quite obvious. Yeah?  But, hiring a quality driven content writing company can certainly bring ease to your online reputation management for a better tomorrow.

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Best Content Writing Companies in Delhi, India – Their Top Qualities

Looking for the best content writing company in Delhi, India or outside the country? If you are in the quest of this, then you are not alone in this rapid race. Have you ever thought of the outcome if your content writing agency is unable to narrate the description of your respective products or services? Well! It is self-explanatory that this type of content writing will create a huge gap between your products/services and their proposed audience. And, this may result the winning story of your rival, hurting you with less revenue, unimpressive go-to-market strategies and much more. In other words, it can make you lose your hard-earned business. Isn’t it? And, I am sure that no one will ever want to come across this situation in their lives.

Content writing is the foundation of any organization representing its face to the rest of the world. Thus, it needs to be considered very seriously to grow faster. But, choosing the best content writing company or agency can be a daunting task. It’s because unless your content writers or content writing agencies understand your business objectives, they won’t be able to write well. So, let’s discuss what it needs to choose the best content writing company to grow your business quickly.

Top 4 Skills of the Best Content Writing Company or Agency:

Right Understanding of Your Business Segment: As mentioned before, it is extremely important that you and your content writing agency should be on the same page to achieve a common goal, which is growth. Right? The respective content writing company should know the tricks to evaluate the market competition and understand your business process; otherwise, they will be unable to write per your need. Correct? Once again! Here, we are discussing what to look before hiring a content writing company or opting content writing service to get maximum ROI & captivate audience.

Remember!  We write for the audience, not for ourselves. Hence, the content needs to be written with the objective of educating or nurturing the audience followed with the needed sales perspective.

Digital Marketing Skill: Digital world is all about sharing. The more you share, the more popular you become in your business vertical. In case your content writing agency is familiar with digital marketing strategies, then it is definitely a win-win situation for your venture. The knowledge of digital marketing in your content writer will help them write the unique and more engaging content by targeting the most happening marketplace per your business. Your content writing agency should provide you with the weekly report regarding content engagement, which can help you evaluate the performance of your business. Furthermore, your content writing agency needs to be equipped with the futuristic approach of analysis to guide you regarding the upcoming trends of your business.

Content Tweaking: Market changes as per time. Similarly, the search terms of your audience may also change with time. Thus, besides writing unique content, your content writing agency must know the concept of tweaking the content. The strategy of tweaking content may include adding or reducing the content’s length, presentation, keyword placements according to market’s trend. Content tweaking practice will help you stay in the top ranking for continuous business leads.

The Right Content Format: If you are thinking that we are discussing the right sentence structure or writing grammatically correct content here, then think again.

The right content format is a generic term, which needs to be considered while hiring a content writing company. It is all about creating the apt templates and writing strategic content on various pages of your website along with setting audience engagement strategies. The goal here is to engage your audience for long time by making your website more presentable with the fusion of quality images, helpful content and better user experience.

So let’s take a positive move for your business today and connect with the best content writing company. Gift your targeted audience with more information to receive a return gift of business lead. Cheers!

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